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e-tailing group Annual Merchant Survey, 2008: Streamlining for Performance and Profitability

2008 Merchant Benchmarking Report $595
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Description

A compilation of responses and commentary from 204 senior executives with responsibility for e-commerce.

What’s Included

Each participant has completed our survey of 40 questions relating to:

  • Internet Strategy
  • Merchandising Organization
  • Website Merchandising
  • Website Design
  • Shopping Cart Abandonment
  • Features and Functionality
  • Up-sells/ Cross-sells
  • Analytics/Measurement
  • Marketing Strategy
  • E-mail Performance & Related Metrics
  • Personalization and Segmentation
  • Cross-Channel and International Initiatives
  • Retention and Loyalty

Results provide a unique overview – from the seller’s perspective with insight from the e-tailing group’s 14 years of e-commerce and 50+ years of retail experience

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