Report

the e-tailing group 12th Annual Mystery Shopping Study-Efficiencies, Differentiators, Involvers

Report Report $395
BUY NOW
e-tail / Detail e-tail detail 02.09.10
DOWNLOAD
e-tail / Detail e-tail detail 02.22.10
DOWNLOAD
e-tail / Detail e-tail detail 03.16.10
DOWNLOAD
e-tail / Detail e-tail detail 05.04.10
DOWNLOAD
e-tail / Detail e-tail detail 06.30.10
DOWNLOAD
e-tail / Detail e-tail detail 07.13.10
DOWNLOAD
See Also:
PRESS RELEASE 02.04.10
PRESS RELEASE 01.26.10
PRESS RELEASE 01.20.10

Description:

This study benchmarks over 280 features on 100 B2C merchant websites that were mystery shopped in 4Q ’09. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 14 categories including an industry-at-large perspective. Stellar merchants are identified from both a merchandising and customer service perspective. A comprehensive index of those features and their penetration are included for at-a-glance viewing. Execution checklists wrap up the report with a goal of elevating features to differentiate and drive dollars.

$395

What’s Included:

I. Introduction
II. Methodology and Merchants
III. Customer Service
IV. Merchandising

Tags: , , , , , , , , ,

Comments are closed.