“While parents are the primary buyers of back-to-school supplies and apparel, their student’s opinions play an important role in the purchase decision,” said Lauren Freedman, president, e-tailing group.
Posts Tagged ‘Baynote’
“So it is important for retailers to understand how the entire family—both parents and students—are being influenced, especially as the social and mobile channels continue to gain traction.”
According to the 4th Annual Holiday Online Shopping Survey from Baynote, retail-branded app usage is up 48% over the 2012 holiday season.
That means creating a seamless customer experience across all devices that’s integrated with in-store shopping activities — and “privacy concerns pale in comparison to wants and needs for convenience
Shoppers today expect and demand a streamlined experience and are expecting an easy access to information and integrated online and in-store tools, according to Baynote’s 4th Annual Holiday Online Shopping Survey.
While retailers have expressed cautious optimism for the 2013 holiday season, that optimism hinges on the ability to drive sales through strategically time promotions in the fourth quarter.