“While parents are the primary buyers of back-to-school supplies and apparel, their student’s opinions play an important role in the purchase decision,” said Lauren Freedman, president, e-tailing group.
Posts Tagged ‘Baynote’
BTS Spending up 5%; Omnichannel Drives In-store Purchases
“So it is important for retailers to understand how the entire family—both parents and students—are being influenced, especially as the social and mobile channels continue to gain traction.”
Website Experience Important to Consumers: Survey
Shopper expectations are at an all-time high. This puts incredible pressure on retailers to not only keep pace with rapidly evolving technologoes but to ensure these technologies are availabe in an easy-to-access, simple to use format.
Survey Shows 48 Percent Increase in Use of Retail-Branded Shopping Apps
According to the 4th Annual Holiday Online Shopping Survey from Baynote, retail-branded app usage is up 48% over the 2012 holiday season.
Survey: Shoppers Want Simple and Mobile
The truly successful companies will see this as an incredible opportunity — one that allows them to ‘wow’ customers while continually gaining greater insights into their desires for more effective targeting.”
What We Can Learn from the Holiday Customer Experience [Infographic]
That means creating a seamless customer experience across all devices that’s integrated with in-store shopping activities — and “privacy concerns pale in comparison to wants and needs for convenience
Shoppers Have Great Expectations with Omnichannel Commerce
Shoppers today expect and demand a streamlined experience and are expecting an easy access to information and integrated online and in-store tools, according to Baynote’s 4th Annual Holiday Online Shopping Survey.
Most Retailers Expect Their Holiday Online Sales to Grow at Least 10%
While retailers have expressed cautious optimism for the 2013 holiday season, that optimism hinges on the ability to drive sales through strategically time promotions in the fourth quarter.
