Posts Tagged ‘Best Buy Co. Inc.’

Mystery Shopping Study Reveals There Is Room for Improvement In M-Commerce

The mobile shopping experience has shown improvements in overall usability, better search refinement options, enhanced product pages and a more efficient checkout process; however, most retailers with mobile commerce sites still have work to do to match the ease of use of their more sophisticated e-commerce sites, finds The E-tailing Group Inc. in its 2nd Annual Mobile Commerce Mystery Shopping Study.

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