Posts Tagged ‘big data’

Many E-Retailers Keep Customer Relationship Management In-House Even As Online Shoppers Connect With Them In More Ways.

Whatever retailers think the phrase means, they are prepared to put money into it, suggests an April report from The E-tailing Group Inc. that drew upon survey responses from 108 e-commerce executives. 27% of respondents plan “significant” investments in “big data or related CRM initiatives” in 2014, the e-commerce consultancy says.

Read More »

Press Releases

The Direct Marketing Competitive Edge: How to Establish & Keep It

Survey results from MyBuys and the e-Tailing Group highlight the effects of personalized messages on online shoppers’ purchasing decisions. The survey shows 40% of consumers agree they buy more from retailers who personalize messages across all channels.

Read More »