Posts Tagged ‘branding’

From Digital to In-Store: Firing on All Cylinders to Serve Consumers

Every shopper shops differently and you don’t know what stage of their shopping they’re in so you have to hit them from every angle.

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7 Tips to Compete Against Amazon this Holiday Season

Competing against Amazon is a tall order any time of year, but especially during the crush of the all-important holiday season so Lauren Freedman offered 7 tips for merchants.

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Shipping Costs Heavily Affect Online Customer Behavior, Loyalty

Indeed, among all respondents, free shipping options (73%) topped the list of most important information and/or options at checkout, ahead of estimated or guaranteed delivery date (60%) and variety of payment options (56%). This supports an October 2011 study from the e-tailing group, which found online consumers rating free shipping as their most important site promotion.

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E-Retailers Eye Targeted Email Programs For Improved Performance

Online retailers are looking at an array of possibilities for improving their website performance, but the initiative that stands out to most is more targeted email programs, cited by 81% of respondents to an e-tailing group survey [pdf] released in April 2012.

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Post-Order Email Most Popular for Personalization

Post-order email is where most merchants personalize their onsite and post-order experience.

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Luxury E-Retailers Trounce Manufacturers in Engaging Online Shoppers

The e-commerce consultancy’s forthcoming study, “Champagne Tastes and Caviar Dreams: A Global Look at Luxury,” measures how well luxury retailers and brands work to attract online shoppers by taking account of 289 e-commerce metrics and then ranking companies on a 100-point scale.

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