Posts Tagged ‘category content’


Building Content You Can Bank On eCommerce Content Strategies that Drive Conversion

This report explores why good content is essential and more importantly why today’s demanding consumer has come to depend on category and product-related information or imagery. The content story begins by highlighting findings from a recent research study conducted by the e-tailing group in conjunction with ARS eCommerce. Best practices are illustrated via website examples in four distinct areas and a checklist provides merchants with guidance as to how they can best integrate merchandising content to extend cross-channel value.

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