Posts Tagged ‘consumer research’

Brief

Comparison Shopping is a Way of Life Onsite Comparative Pricing (OCP) Paves the Way for Convenient and Confident Shopping

An examination of online comparison shopping as it evolves toward an onsite model.

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Webinar

Mindset of a Multi-Channel Shopper, Holiday 2009

Annual survey provides a pulse on consumer holiday cross-channel spending intentions, showcasing favored merchant strategies and email execution.

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Whitepaper

The Personalized Product Recommendations Value Proposition – A Practical Guide to a Positive Selling and Shopping Experience

2009 marks the second year that MyBuys and the e-tailing group have surveyed consumers to track how they relate to and use personalized product recommendations (PPRs). As part of that effort, we looked at several questions on a historical basis to understand any shifts in the consumer’s mind. Our research focus begins with personalized product recommendations positioning, favored messaging, and the role of email communication from cart abandonment to triggered email as averting abandonment and converting carts is even more critical today.

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Whitepaper

Mindset of a Multi-Channel Shopper, Holiday 2008

The objective of this white paper is to translate what consumers told us about their holiday shopping intentions into actionable tactics. Findings from the e-tailing group’s 3rd Annual Mindset of the Multi-Channel Shopper Holiday Survey have been organized in support of “nine practical plays” along with website and email examples to illustrate best-in-class strategies and execution.

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Webinar

How to Leverage Multiple Sales Channels to Reach & Retain Cross-Channel Shoppers

Today’s consumers are investing significant time online researching products they intend to purchase or pickup offline at local retailers. With over 40% of shoppers spending half of their total shopping time on the web prior to purchase, the role of online information resources has never been more important. Manufacturer and retailer websites play essential roles for the Internet-influenced consumer.

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Whitepaper

Merchant and Customer Perspectives on Customer Reviews and User-Generated Content

A two-pronged approach was undertaken to learn about customer reviews beginning with The Social Shopper Study conducted in 4Q ’07. Via an online questionnaire, 1,200 consumers who shop online at least four times per year, and spend $500 or more annually were surveyed to understand how online shoppers use reviews today to make informed buying decisions…

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