Posts Tagged ‘Consumer/Merchant Research’

Podcast

13th Annual Merchant Survey: Investing for Impact in an Omni-Channel Climate

Report Report $595
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e-tail / Detail e-tail detail 04.30.14
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Press Release 04.30.2014
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Description

This report is a comprehensive reference source for investing, merchandising, mobile, personalization, omni-channel thinking and benchmarking KPIs. A compilation of responses and commentary from 108 senior executives with responsibility for ecommerce, provides a unique seller’s perspective overview with observations and guidelines interjected from the e-tailing group, inc. based on 20 years of ecommerce and over 50+ years of retail experience.

What’s Included

  • Input from ecommerce executives representing major product categories being sold online
  • Aggregated responses to a 47-question survey completed 1Q 2014
  • 51 charts and tables for benchmarking strategic, merchandising and omni-channel initiatives as well as website performance

Table of Contents

  1. Reflections on the State of the Industry
  2. Methodology and Topline Findings
  3. Investment Strategies
  4. Merchandising and Tactics
  5. KPIs
  6. Personalization
  7. Mobile and Social Media
  8. 2014 Top Issues and Checklist for Impact Investing

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Report

12th Annual Merchant Survey: Superior Shopping Experiences: Compelling Merchandising and Marketing for Connected Customers

This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 147 senior executives with responsibility for ecommerce, results provide a unique overview – from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 18 years of ecommerce and over 50+ years of retail experience.

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Report

10th Annual Merchant Survey: Diligent Investing + Solid Execution = Evolved Selling

This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 200 senior executives with responsibility for ecommerce, results provide a unique overview – from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 17 years of ecommerce and over 50+ years of retail experience.

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Report

Aligning Cross-Channel Strategies for Profitable Growth

This report is a compilation of responses and commentary from 152 senior executives with responsibility for e-commerce. Results provide a unique overview –from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 16 years of e-commerce and over 50+ years of retail experience.

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Press Releases

Mass Merchants Dominate the e-tailing group Customer Experience Index

In conjunction with their Annual Mystery Shopping Study the e-tailing group has released the 3rd Annual Customer Experience Index results, leveraging quantitative analysis to specifically understand how merchants stack-up against the e-tailing 100 websites, their category, and direct competition. Websites are scored on a 100-point scale where five key pages, merchandising, and customer service, the triple crown of any customer experience, are all factors.

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Press Releases

Facebook, Twitter and Social Media Marketing

Retailers are revving up their social media marketing efforts as the past six months show aggressive adoption of the emerging trend with Facebook and Twitter leading the way, according to the report, “Community and Social Media Study,” conducted by the e-commerce consulting firm the e-tailing group and online customer review firm PowerReviews.

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Whitepaper

The Executive Guide to Captivating Customers: Personalized Product Recommendations through the Merchant and Consumer Lens

The growth of e-tailing over the past decade has created an entirely new set of expectations on the part of consumers around the level of personalization in their shopping experience. This has in turn created challenges for merchants to adopt the right technology and business strategies to meet those consumer demands and drive incremental sales.

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