Posts Tagged ‘CRM’

Many E-Retailers Keep Customer Relationship Management In-House Even As Online Shoppers Connect With Them In More Ways.

Whatever retailers think the phrase means, they are prepared to put money into it, suggests an April report from The E-tailing Group Inc. that drew upon survey responses from 108 e-commerce executives. 27% of respondents plan “significant” investments in “big data or related CRM initiatives” in 2014, the e-commerce consultancy says.

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Consumers Buy More When Retailers Get Personal

A record 40% of respondents claim they buy more from retailers who comprehensively personalize the shopping experience across channels.

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Shoppers Want a Personal Touch

A record 40% of respondents claim they buy more from retailers who comprehensively personalize the shopping experience across channels.

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Web Shoppers Are More Inclined To Share Details with Retailers Than With Social Networks

MyBuys and the e-tailing group conducted an online survey of 1,000 consumers and found that 55% of them are “mostly willing” to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience.

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