Posts Tagged ‘cross-channel integration’

Report

e-tailing group Cross-Channel Shopping Survey, 2009

Annual survey where the e-tailing group mystery shoppers visit retail stores to benchmark in-store pickup, lookup, cross-channel collateral and kiosk presence/execution.

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Report

Cross-Channel Research & Shopping

Our goal was to examine the nuances of how merchants enable shoppers to efficiently integrate web and store channels for information as well as purchasing by understanding the winning tactics and treatments germane to each of these experiences.

* Over 115 features ranking the e-tailing group’s experiences in the distinct channels
* 36 examples of online best practices including execution strengths and limitations
* 9 checklists as a guideline for merchant implementation

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