Posts Tagged ‘cross-channel shopping’

Oracle Sponsored e-tailing Report Suggests that Consumers Have Higher Expectations for Merchants

One of the latest Oracle-sponsored reports by the e-tailing group proved once again that consumer make purchases based on the merchant’s ability to meet or exceed expectations across multiple platforms.

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The Web Rules Purchase Decisions

The web has clearly shifted consumer behavior towards research to varying degress based on purchase category

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Report

e-tailing group Cross-Channel Shopping Survey, 2009

Annual survey where the e-tailing group mystery shoppers visit retail stores to benchmark in-store pickup, lookup, cross-channel collateral and kiosk presence/execution.

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Report

Cross-Channel Research & Shopping

Our goal was to examine the nuances of how merchants enable shoppers to efficiently integrate web and store channels for information as well as purchasing by understanding the winning tactics and treatments germane to each of these experiences.

* Over 115 features ranking the e-tailing group’s experiences in the distinct channels
* 36 examples of online best practices including execution strengths and limitations
* 9 checklists as a guideline for merchant implementation

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