Posts Tagged ‘customer data’

Many E-Retailers Keep Customer Relationship Management In-House Even As Online Shoppers Connect With Them In More Ways.

Whatever retailers think the phrase means, they are prepared to put money into it, suggests an April report from The E-tailing Group Inc. that drew upon survey responses from 108 e-commerce executives. 27% of respondents plan “significant” investments in “big data or related CRM initiatives” in 2014, the e-commerce consultancy says.

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