Posts Tagged ‘customer reviews’


Social Shopping Survey 2.0: Customer Trust and Online Shopping

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To assess consumer motivations and preferences regarding online product research and customer reviews an online questionnaire was fielded in March 2010 to over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually shopping online.

In addition to uncovering current behaviors, the survey reveals how online shopping has changed in the past few years, building upon, and contrasting with, the e-tailing group/PowerReviews 2007 Social Shopping Study.

The 2010 study focuses on three key areas:

  • How, when and why consumers are conducting online product research
  • Behaviors and expectations related to customer reviews
  • How consumers are using social media to shop and interact with brands and retailers online.




Merchant and Customer Perspectives on Customer Reviews and User-Generated Content

A two-pronged approach was undertaken to learn about customer reviews beginning with The Social Shopper Study conducted in 4Q ’07. Via an online questionnaire, 1,200 consumers who shop online at least four times per year, and spend $500 or more annually were surveyed to understand how online shoppers use reviews today to make informed buying decisions…

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