While some industry pundits and retailers once perceived stores to be a liability, stores are now at the core of retailers’ omnichannel vision. But for those plans to come to fruition, retailers need to make important choices about the services they offer, the underpinning technology that supports shoppers’ needs, and the technology they can use in stores to foster a superior shopping experience
Posts Tagged ‘customer service’
Retailers must be accessible via every means of connecting with their customers, curating comprehensive information and simultaneously provided a streamlined cart that is efficient and effortless for shoppings, giving them confidence to buy.
This year’s list of retailers who scoreed 80 out of 100 points range from the large retailers to several specialty merchants, long know for retailing excellence
Cookware and home furnishings retailer Williams-Sonoma Inc. scored 83.50 out of 100 points to take the top spot in a measure of online shopping experiences, according to the 15th Annual Mystery Shopping Study released this week by research and advisory firm The E-tailing Group Inc.
In these times when retailer often look to take shortcuts in customer service, these merchants are invested in delivering an outstanding performance. It is the combination of the customer experience coupled with this superior service that makes these retailers rise about their peers.
While assortments can get a customer to visit, it’s imperative to remember that service will keep them coming back.
Competing against Amazon is a tall order any time of year, but especially during the crush of the all-important holiday season so Lauren Freedman offered 7 tips for merchants.
While free shipping continues to be “the carrot driving shoppers to buy online, this holiday season shoppers are looking for value over price.