Posts Tagged ‘Direct’

Shipping Costs Heavily Affect Online Customer Behavior, Loyalty

Indeed, among all respondents, free shipping options (73%) topped the list of most important information and/or options at checkout, ahead of estimated or guaranteed delivery date (60%) and variety of payment options (56%). This supports an October 2011 study from the e-tailing group, which found online consumers rating free shipping as their most important site promotion.

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E-Retailers Eye Targeted Email Programs For Improved Performance

Online retailers are looking at an array of possibilities for improving their website performance, but the initiative that stands out to most is more targeted email programs, cited by 81% of respondents to an e-tailing group survey [pdf] released in April 2012.

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Post-Order Email Most Popular for Personalization

Post-order email is where most merchants personalize their onsite and post-order experience.

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