Posts Tagged ‘e-commerce’

Online Shoppers Still Prefer E-mail for Getting Friends’ Advice on Purchases

Social media may be all the rage when it comes to how retailers engage consumers, but e-mail still plays a crucial role when shoppers want to connect with friends before deciding what to buy online

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IRCE Wrap-Up: You’ve Got to Be You

IRCE attendees were reminded of the challenges they face by Lauren Freedman, president of research and consulting firm The E-tailing Group Inc., who provided a detailed look at the increasingly sophisticated shopper and how she makes free use of web sites, mobile devices and social networks to make sure she gets the best deals.

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Shipping Costs Heavily Affect Online Customer Behavior, Loyalty

Indeed, among all respondents, free shipping options (73%) topped the list of most important information and/or options at checkout, ahead of estimated or guaranteed delivery date (60%) and variety of payment options (56%). This supports an October 2011 study from the e-tailing group, which found online consumers rating free shipping as their most important site promotion.

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E-Retailers Eye Targeted Email Programs For Improved Performance

Online retailers are looking at an array of possibilities for improving their website performance, but the initiative that stands out to most is more targeted email programs, cited by 81% of respondents to an e-tailing group survey [pdf] released in April 2012.

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Fewer Big E-Retailers Send E-Mail Reminders about Items Left In Shopping Carts

Fewer e-retailers sent reminder e-mails to consumers who abandoned shopping carts in the fourth quarter of 2011 compared with the same period last year, according to new data from the E-tailing Group Inc.

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IRWD 2012: E-Retailers Must Recognize Consumers’ Desire for Information

The convenience of shopping on the web, as well as the ease of online product research, is often more important to consumers than the low prices found on the Internet. Those aspects should guide e-commerce design, said Lauren Freedman, president of The E-tailing Group this morning during the opening session of the Internet Retailer Web Design and Usability Conference 2012 in Orlando, FL.

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Post-Order Email Most Popular for Personalization

Post-order email is where most merchants personalize their onsite and post-order experience.

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1 in 10 Tablet Owners Buy or Browse Online Every Day

The e-tailing group recently released a study of the online buying habits of mobile consumers. “The Shopping Mindset of a Mobile Consumer” is based on a February survey of 1,000 owners of smartphones and/or tablets, who each spend upwards of $250 online yearly.

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Press Releases

Survey: Retailers Expecting Boom Soon

According to the 9th Annual Merchant Survey from the e-tailing group, retailers are upping their investment in ecommerce because they believe a turn-around is imminent. More than 90% of retailers believe online revenues will increase year over year.

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Press Releases

Reviews Catching the Eye of More Online Shoppers than Ever

Need even more evidence that product and user reviews are increasingly evolving into a more crucial component of the online shopping experience? Check this out.

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