Posts Tagged ‘e-mail marketing’

Online Shoppers Still Prefer E-mail for Getting Friends’ Advice on Purchases

Social media may be all the rage when it comes to how retailers engage consumers, but e-mail still plays a crucial role when shoppers want to connect with friends before deciding what to buy online

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Fewer Big E-Retailers Send E-Mail Reminders about Items Left In Shopping Carts

Fewer e-retailers sent reminder e-mails to consumers who abandoned shopping carts in the fourth quarter of 2011 compared with the same period last year, according to new data from the E-tailing Group Inc.

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Two-Thirds of Online Shoppers Have Tried Live Chat

67% of consumers in the United States and United Kingdom say they’ve interacted with an e-retailer using live chat, up from 58% last year, according to a new E-tailing Group survey sponsored by live chat vendor Bold Software.

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The Keys to Online Sales: Search Results, Localization and Free Shipping

Online shoppers increasingly look to search results and local product availability when considering purchases, according to a new report from research and advisory firm The E-tailing Group Inc..

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Mobile Commerce Forum Report: Two Retailers Move To The Next Stage Of M-Commerce

“The challenges to stand-out mobile site design” with Lauren Freedman, president of The E-tailing Group Inc., an e-commerce consulting firm.

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