53% of consumers said it’s also important that retailers recognize them as the same person across all channels and devices they use to shop.
Posts Tagged ‘E-tailing Group’
“Shoppers who prefer chat will wish to use it in every channel,” said Lauren Freedman, president of the Chicago-based e-tailing group. “The bigger challenge is finding retailers who make it available.
“At the end of the day, it’s about speed, a user experience tailored to the device in hand, and a well-merchandised shopping visit,” emphasizes Freedman.
Her firm’s two-month study of 50 retailers and mobile consumer shopping habits showed that putting together a mobile commerce strategy that is both efficient and uses information to boost a customer’s transaction-making confidence is harder to do than it looks.
Many E-Retailers Keep Customer Relationship Management In-House Even As Online Shoppers Connect With Them In More Ways.
Whatever retailers think the phrase means, they are prepared to put money into it, suggests an April report from The E-tailing Group Inc. that drew upon survey responses from 108 e-commerce executives. 27% of respondents plan “significant” investments in “big data or related CRM initiatives” in 2014, the e-commerce consultancy says.
Most respondents (83%) saw value in personalization across mobile devices. However only 23% said they thought retailers did a good job of personalization.
The product page is the most crucial point of the shopping experience and I think it deserves more TLC in terms of everything from the copy to the imagery to the rich media that supports it.
A key page analysis of the five fundamental site pages retailed that HSN, L.L. Bean and Staples came close to perfection as their key page total well surpassed the 18.8 average where all scored 21.75 or above.
In tighter inventory times it gives them a chance to maybe sell a range of goods that’s a little bit broader, and I think there’s an opportunity to that potentially some of the product could be great product.