Retailers certainly realize that mobile matters as they have invested significant time and resources to enhance their mobile shopping experiences
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“While parents are the primary buyers of back-to-school supplies and apparel, their student’s opinions play an important role in the purchase decision,” said Lauren Freedman, president, e-tailing group.
Amazon is nipping at the heels of every retailer. Mobile has materialized as a revenue producing force and customer expectations have peaked, once again altering retailer investment strategies.
The key e-commerce priorities this year are improving websites, content, and personalized shopping features, according to The E-Tailing Group’s survey of e-commerce executives.
While most retailers see mobile as critical to the growth of their business, the majority aren’t planning to put significant money behind their efforts.
I think that a lot of consumers want to be in control of their own experiences. What we saw in the research was that if they’re able to discover it their way versus having to follow the way of the on-site search engines, it’s a lot more appealing to them.”
According to a new survey by Local Corporation and the e-tailing group, 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same.