Posts Tagged ‘ecommerce best practices’

Podcast

13th Annual Merchant Survey: Investing for Impact in an Omni-Channel Climate

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e-tail / Detail e-tail detail 04.30.14
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Press Release 04.30.2014
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Description

This report is a comprehensive reference source for investing, merchandising, mobile, personalization, omni-channel thinking and benchmarking KPIs. A compilation of responses and commentary from 108 senior executives with responsibility for ecommerce, provides a unique seller’s perspective overview with observations and guidelines interjected from the e-tailing group, inc. based on 20 years of ecommerce and over 50+ years of retail experience.

What’s Included

  • Input from ecommerce executives representing major product categories being sold online
  • Aggregated responses to a 47-question survey completed 1Q 2014
  • 51 charts and tables for benchmarking strategic, merchandising and omni-channel initiatives as well as website performance

Table of Contents

  1. Reflections on the State of the Industry
  2. Methodology and Topline Findings
  3. Investment Strategies
  4. Merchandising and Tactics
  5. KPIs
  6. Personalization
  7. Mobile and Social Media
  8. 2014 Top Issues and Checklist for Impact Investing

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Report

12th Annual Merchant Survey: Superior Shopping Experiences: Compelling Merchandising and Marketing for Connected Customers

This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 147 senior executives with responsibility for ecommerce, results provide a unique overview – from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 18 years of ecommerce and over 50+ years of retail experience.

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Report

10th Annual Merchant Survey: Diligent Investing + Solid Execution = Evolved Selling

This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 200 senior executives with responsibility for ecommerce, results provide a unique overview – from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 17 years of ecommerce and over 50+ years of retail experience.

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Parsons’ Students Apply e-tailing group Mystery Shopping Methodology to Learn eCommerce Ropes

Posted on July 13th, 2010 by

For the second consecutive year students in Joan Abraham’s e-Marketing class at Parsons the New School of Design applied e-tailing group Mystery Shopping metrics to their major term assignment of identifying best practices for merchandising a website.

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Report

Aligning Cross-Channel Strategies for Profitable Growth

This report is a compilation of responses and commentary from 152 senior executives with responsibility for e-commerce. Results provide a unique overview –from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 16 years of e-commerce and over 50+ years of retail experience.

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Report

the e-tailing group 12th Annual Mystery Shopping Study-Efficiencies, Differentiators, Involvers

This study benchmarks over 280 features on 100 B2C merchant websites that were mystery shopped in 4Q ’09. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 14 categories including an industry-at-large perspective. Stellar merchants are identified from both a merchandising and customer service perspective. A comprehensive index of those features and their penetration are included for at-a-glance viewing. Execution checklists wrap up the report with a goal of elevating features to differentiate and drive dollars.

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Press Releases

Mass Merchants Dominate the e-tailing group Customer Experience Index

In conjunction with their Annual Mystery Shopping Study the e-tailing group has released the 3rd Annual Customer Experience Index results, leveraging quantitative analysis to specifically understand how merchants stack-up against the e-tailing 100 websites, their category, and direct competition. Websites are scored on a 100-point scale where five key pages, merchandising, and customer service, the triple crown of any customer experience, are all factors.

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Whitepaper

Peak Season Performance: A Field Guide

MarketLive and the e-tailing group developed this Field Guide for Peak Season Performance to serve as a springboard for merchants as they ready websites for the all important holiday selling season.

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Whitepaper

No Retreat! Investing in eCommerce, Despite the Times

As daily headlines focus on the mortgage crisis, collapsed investment banks, high fuel prices, and tough retail sales, it is obvious that today’s current economic climate is challenging for many merchants. This also makes it timely to tackle tough issues surrounding eCommerce investment including how merchants are positioning their companies for growth while still addressing the bottom line.

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