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Parsons' Students Apply e-tailing group Mystery Shopping Methodology to Learn eCommerce Rope

For the second consecutive year students in Joan Abraham’s e-Marketing class at Parsons the New School of Design applied e-tailing group Mystery Shopping metrics to their major term assignment of identifying best practices for merchandising a website Buy Soma Without Prescription, . Working in teams, they learned how to benchmark a website for successful ecommerce, mystery shopped a merchant of choice, then set priorities for recommended site improvements. Buy no prescription Soma online, Abraham explained, “The course description states that: ‘Students will learn what is important and what to avoid in using these new methods of distribution in the fashion industry.’ Utilizing the e-tailing group’s 280 benchmarks gave them a real world understanding of key elements that provide customer service and state-of-the-art merchandising on a website, Soma pharmacy. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, Their creativity was amazing. I particularly loved that so many focused on videos in their presentations as that’s my area of concentration with StyleBranding, Inc.”

The attached PowerPoint presentations exemplify how well these students performed the task at hand as they assessed Target1, Soma samples, Order Soma, Target2, Intermix, online buy Soma without a prescription, Soma over the counter, Halston, and Angel Street Thrift Shop, purchase Soma online no prescription. Buy Soma no prescription, Ultimately their comments throughout the assignment were the most rewarding for us as they took away lessons from this experience that will enable them to be best-in-class merchants (and savvy shoppers) in years to come.

Sarah: “The e-tailing group PowerPoint served as a great road map for our upcoming project and a tool for those of us who are looking to branch into online retailing. The presentation along with the supporting files did an impressive job of encompassing all the various elements in the online shopping experience, order Soma from mexican pharmacy, Buy cheap Soma no rx, from point of entry to the sale and return of a product.”

Sarah: “It's great to know that these types of services exist. Having this information on hand is a huge advantage for businesses and a great way for them to see how they measure up. As we begin our search, it'll be interesting to see how our retailers stack up to the competition, Soma from canadian pharmacy. I'm looking forward to the seeing what our research reveals.”

Ji Hye: “The e-tailing group provides services that I would be very interested in. As an online business owner I would like to know statistics about the competition, such as how many hours to respond to a customer email, how many clicks from selection of product through checkout their websites require, the number of business days to receive a product. The mystery shopping exercise collects data that I definitely want to know.”

AndreaL: “This exercise was very helpful to understand ways that a business can create the best online retail experience, Buy Soma Without Prescription. Buy Soma without prescription, While shopping online, we are all looking and utilizing these tools but I haven't really considered all of these elements and how they can be combined to create a superior shopping experience, rx free Soma. Soma price, It is very obvious when you encounter a bad site but there are so many little nuances that can separate a good site from a superior one. I will be doing some assessing during my online shopping going forward.”

AndreaA: “The e-tailing group PowerPoint and articles on the [e-tailing group] site were really helpful in terms of understanding exactly what aspects of a site make it user-friendly and successful, buy Soma online cod. Buy Soma without a prescription, I also found the comparison percentages of this year and last year to be extremely telling about just how important the online retailing aspect of a business has become and how much growth and development is being put into sites across-the-board. Buy Soma Without Prescription, “

AndreaA (later in project): “If I were an online entrepreneur, I would like to use the e-tailing group's services to help me come up with the best design for navigating my website. By reviewing the data of my competitors, I would see what kinds of key capabilities I need to deliver in order to exceed or match the competition. The comparison statistics would guide the architecture of the website, since what an online retail site needs to do in order to distinguish itself from its competitors is provide a shopping experience - a fulfilling, pleasing, painless experience. However, the e-tailing group's services would be useful on an ongoing basis as well. I assume that after a year or so, it would be very helpful to take a look at the latest data to further refine the website, and to figure out where I can improve and give the consumers more of what they want.”

Lindsey: “I think it’s interesting to see how very predictable we can all be when it comes to shopping online. Not surprising that many companies have selling us online down to a science, Soma for sale. Buy generic Soma, When looking at the e-tailing group breakdown…I was intrigued and amused to see that it was the same way I shop online. Refine by price lowest to highest, buy Soma from mexico, Order Soma no prescription, etc. It was very informative, where can i order Soma without prescription. Great info, thanks!”

Annie: “…The thing that really struck me about the e-tailing group PPT was the percentage increases in every category in just one year, Buy Soma Without Prescription. Where can i buy Soma online, This just goes to show that ecommerce isn't just a fleeting trend, it is the future of fashion retailing and businesses across-the-board are investing in their online presence to ensure that their sites are as high-tech and user-friendly as possible, order Soma online c.o.d. Online buying Soma, To compete with what is out there you really do have to think of everything, and the e-tailing group does a great job of providing a checklist to help us make sure we are doing just that!, buy no prescription Soma online. Where can i buy Soma online, Thanks for sharing this information it puts everything we are working on in a larger context.”

Andrea Raghunandan and her project partner Sarah Kang took on a the daunting task of assessing Angel Street Thrift Shop, a local New York merchant that has yet to implement ecommerce, Soma pharmacy. Soma samples, They wisely aggregated examples to show how this merchant might execute features important to selling via the online channel in support of their mission: donating proceeds to benefit programs for individuals and families affected by Substance Abuse, HIV/AIDS and Mental Illness, buy cheap Soma no rx. After completion of the assignment she said:

“The mystery shopping project utilizing the e-tailing group benchmarks was quite frankly one of the more useful exercises I participated in during school. I have since performed an evaluation of ecommerce sites I came across using the parameters I learned from the e-tailing group and can easily recognize an effective site from one that can be improved...a skill I can employ in the real world.”

At the e-tailing group we assess 280 metrics on 100 sites annually to provde a snapshot of the cross-channel user experience. How do you assess the effectiveness of your website?.

Tags: benchmark a website, ecommerce best practices, Parsons the New School for Design, state-of-the-art merchandising online, StyleBranding, successful ecommerce, superior online shopping experience, The e-tailing group, website merchandising
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Buy Modafinil Without Prescription, This report is a compilation of responses and commentary from 152 senior executives with responsibility for e-commerce. Results provide a unique overview –from the sellers’ perspective, where can i buy cheapest Modafinil online, Buy Modafinil without a prescription, with observations and guidelines interjected from the e-tailing group, inc, buy generic Modafinil. Where can i find Modafinil online, based on 16 years of e-commerce and over 50+ years of retail experience.

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Feedback from 152 senior executives with e-commerce responsibility representing a cross-section of major B2C and B2B product categories

A robust compilation of aggregated responses and anonymous commentary to a 45-question survey completed in 1Q 2010

A comprehensive resource when planning and prioritizing site upgrades and enhancements

A reference source for strategy, purchase Modafinil online, Where can i order Modafinil without prescription, merchandising, and marketing trends online

63 charts and tables for benchmarking website performance – more than any prior e-tailing group Merchant Survey (57 in ’09 and 43 in ’08)

Insights from the e-tailing group's 16 years of e-commerce and 50+ years of retail experience

Introduction

Profile of Participants

Executive Summary

Internet Strategy

Merchandising

Up-Sells and Cross-Sells

Shopping Cart Abandonment

Marketing Strategies

Community, buy cheap Modafinil, Buy Modafinil online no prescription, Social Marketing, and Mobile Strategies

Email Performance, purchase Modafinil online no prescription, Online buy Modafinil without a prescription, Usage and Challenges

Segmentation, Customization and Personalization

International Initiatives

Cross-Channel Initiatives

eCommerce Platforms

Merchant Commentary

Checklist: Profitability Alignment

About the e-tailing group

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Efficiency, Differentiation and Involvers are the 2009 Merchandising Trifecta

Merchandising results from the e-tailing group’s 12^th Annual Mystery Shopping Study find leading merchants focused on reaching the bar and raising stakes to improve the overall customer experience and boost sales,” noted Lauren Freedman, President of the e-tailing group. “Throughout our review of 100 websites we observed merchants being attentive to efficiencies for ease of use, differentiators to drive conversion, Phentermine from canadian pharmacy, and involvers to engage customers as evidenced by the increased penetration of core metrics year-over-year (2009 vs. 2008) that we have summarized in this release.”

EFFICIENCIES FOR EASE OF USE

Search has become increasingly sophisticated with category-centric complexity

Merchants see the value of on-site search and are investing to ensure more accurate results. Keyword search has become the norm as 100% of the EG100 sites now offer this metric while advanced search penetration increased slightly from last year (18% vs. 15%) due to a majority of merchants implementing in-depth refined search results (90% vs, order Phentermine no prescription. 85%), as well as providing guided navigation (74% vs, Phentermine For Sale. 63%), and landing page sorts (87% vs. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, 77%), all of which help reduce click-throughs and expedite finding desired products. Surprising is the relatively low number of merchants who recognize the need to further merchandise these search results pages (15% vs. 24%), online buying Phentermine.

Enabling shoppers to view all Phentermine For Sale, (53% vs. 46%) or choose from a number of category-appropriate “shop by” attributes streamlines the customers’ experience. With an increase in shop by color of 11%, Buy Phentermine no prescription, shop by brand/shop by price 8%, and shop by size 7%, merchants obviously realize that if they force customers to run the gauntlet in order to find items, site abandonment is likely, Phentermine for sale, in favor of a competitor that offers more efficient search/shop options.

SEARCH/SHOP	e-tailing 100 4Q 2009	e-tailing 100 4Q 2008
Keyword Search	100%	100%
Refine Results	90%	85%
Landing Page Sorts	87%	77%
Guided Navigation	74%	63%
View All	53%	46%
Advanced Search	18%	15%
Merchandised Search Results Page	15%	24%
Source: the e-tailing group 12^th Annual Mystery Shopping Study, Buy Phentermine from canada, 4Q’09

A more natural shopping environment is conducive to spending time/money on a site

In the past once something was added to the cart, merchants virtually pushed customers through the checkout line and “out the door.” With the proliferation of perpetual carts (92% vs. 77%) and fast buy/direct to cart buying (62% vs. 39%) customers are fully aware of cart contents as they browse the site, adding product along the way, Phentermine For Sale. The increase in perpetual carts also keeps shoppers on product pages (41% vs, where can i order Phentermine without prescription. 29%) rather than landing in the shopping cart (59% vs. 71%), Purchase Phentermine online no prescription, giving them additional flexibility and more time to shop the site.

With 7% more merchants offering deferred payment plans, predominantly BillMeLater (47% vs. 40%) and an 11% increase in the presence of PayPal Phentermine For Sale, (34% vs. 23%) year-over-year, rx free Phentermine, merchants realize that offering alternative payment options will likely increase a customer’s propensity to buy. In the case of PayPal, this also helps attract shoppers who are still skittish about exposing their credit card number to potential online predators and extends audience reach. Online buy Phentermine without a prescription, DIFFERENTIATORS TO DRIVE CONVERSION

Merchants need a way to set themselves apart from their competitors

In these tough economic times merchants are deploying a variety of tactics to differentiate their unique product mix and individually target shoppers. From channel and/or merchant exclusives (72% vs. 65%), to product personalization (37% vs, Phentermine price. 24%) they are creating a reason for shoppers to come to their websites, Phentermine For Sale.

A new metric reveals that 35% of the EG100 are now promoting product awards received; leveraging publicity to tout items and validate their presence as “players in the industry.”

Onsite, such positioning is apparent by the 22% growth of top sellers/customer favorites (72% vs. Buy Phentermine from mexico, 59%) that showcase preferred products, suggestively giving customers confidence to buy what others have given their “stamp of approval.”

Generically and on product pages video entertains and educates

With the popularity of social networking trending upward, 49% of the EG100 merchants are availing themselves of streaming video/audio to host branded content, often on social platforms as well as their websites. Merchants who offer guides and how-to content are also embracing this technology, where can i buy Phentermine online, as evidenced by 24% more of these tools available in audio/video format than last year (61% vs. 49%). Buy Phentermine online no prescription, This year we also specifically benchmarked the penetration of video product demos on product pages which 55% offer. Phentermine For Sale, Categorically, all of the Mass Merchants as well as those selling Books/Music/Media, Technology, and Office Supplies provided these helpful tools, in many cases supplied by their vendors.

AUDIO/STREAMING VIDEO	e-tailing 100 4Q 2009	e-tailing 100 4Q 2008
Guides/How-To Content with Audio and/or Video	61%*	49%*
Video Product Demos on Product Pages	55%	N/A
Video Content – Non Product Page or Guides (Branded or Other)	49%	N/A
Source: the e-tailing group 12^th Annual Mystery Shopping Study, 4Q’09 Subset of survey*

Relevant, strategic up-selling and cross-selling are evergreen differentiators

Merchants have always known the value of merchandising via up-selling and cross-selling but have not always devoted the time and effort to get it right, buy cheap Phentermine no rx. In a tough economic environment we are seeing more retailers enlist these tactics and excel at their execution from the product page (98% vs. 95%) to the shopping cart (78% vs. Buy Phentermine without prescription, 73%) although relevancy rankings on a 5-point scale did drop slightly, respectively scoring 4.09 vs. 4.50 and 3.39 vs, Phentermine For Sale. 3.67. Of note this year, buy cheap Phentermine, up-sells show substantially more traction than cross-sells in both of these locations as well as in order confirmation emails (84% vs. 49%). Where can i buy cheapest Phentermine online,

Category-specific tools replicate the in-store experience as closely as possible

The presence of view-in-a-room has increased significantly (42% vs. Phentermine For Sale, 27%) because merchants realize the need for consumers to clearly see product details, size, and space orientation. As merchants streamline product pages, color change increases penetration (64% vs. 60%); eliminating the need to show multiple images in a variety of colors, order Phentermine. The growing use of alternate views (76% vs. 68%) and 3D (21% vs. 10%) also make online purchases more likely in many product categories, Phentermine For Sale. Order Phentermine from mexican pharmacy, Cross-channel features use the web to drive store traffic

Store channels are a factor for 71% of the EG100 merchants and they universally provide store locators on their websites. Today more are actively merchandising (45% vs. 35%) these pages in an effort to get single-channel shoppers to become multi-channel shoppers. Store pickup continues to slowly increase penetration too (28% vs, buy no prescription Phentermine online. Phentermine For Sale, 24%) but logistical issues hamper many from offering this service.

INVOLVERS TO ENGAGE

Merchants seek engaging ways to foster e-commerce via community and social media

Stalwart in this arena, ratings and reviews with a 28% increase in presence (74% vs. Where can i find Phentermine online, 58%) demonstrate that customers want to know they are making the right buying decision and seek confirmation from their peers to help validate purchases. Top rated products share this astounding ascent as 49% of merchants identify them vs. 24% last year; a 104% increase.

Post-order targeted emails that request reviews or product ratings are also a factor with 22% of merchants soliciting this information from shoppers; often with incentives to increase the chance of a response, Phentermine For Sale. Blogs realize a 38% increase over last year (36% vs, online buying Phentermine. 26%) as people become more comfortable with “sharing” information/experiences and merchants leverage SEO benefits.

Among the EG100 sharing increased exponentially by 139% over last year (67% vs. Phentermine samples, 28%) and we believe this is just the beginning as merchants look to further understand the power and viral effects of community. The leading communities tracked are Facebook Phentermine For Sale, (97%), Delicious (88%), Digg it (88%) and Twitter (75%). Links to social networking sites, new metrics this year, are already evident on almost 2/3rds of the sites (60%).Lastly, where can i buy cheapest Phentermine online, mobile commerce is just in its infancy with 13% of the EG100 participating, but we expect to see stronger numbers next year as smaller merchants follow early adopters. Buy Phentermine without a prescription, Wish lists engage and maintain relationships with gift recipients and givers

Although year-over-year penetration does not spike like newer social features, wish lists show steady growth and are valued retention tools for more than 1/2 the EG100 (55% vs. 49%).

COMMUNITY/SOCIAL METRICS	e-tailing 100 4Q 2009	e-tailing 100 4Q 2008
Ratings/ Reviews	74%	58%
Top Rated Products	49%*	24%
Post-Order Email Requesting Review/Rating	22%	N/A
Blog	36%	26%
Mobile Commerce	13%	N/A
Share	67%	28%
Facebook	97%*	89%*
Del.icio.us	88%*	86%*
Digg it	88%*	86%*
Other	73%*	50%*
My Space	73%*	39%*
Twitter	75%*	32%*
Google Bookmark	51%*	32%*
Favorites	43%*	21%*
Link to Social Networking Site	60%	N/A
Facebook	85%*	N/A
Twitter	73%*	N/A
You Tube	35%*	N/A
My Space	3%*	N/A
Wish Lists	55%	49%
Source: the e-tailing group 12^th Annual Mystery Shopping Study, Phentermine price, 4Q’09 Subset of survey*

"With adoption of more social media, showing monumental increases from last year, Buy generic Phentermine, together with established merchandising tactics, merchants are positioning for growth as the economy improves,” summarizes Freedman. "Making websites easier and more efficient to use, differentiating oneself from the competition, and engaging customers all are strategically essential initiatives to achieve bottom-line growth goals.”

Report available for purchase

A report detailing benchmarks from the e-tailing group 12^th Annual Mystery Shopping Study is available to purchase and download via PayPal or at www.e-tailing.com for $395, Phentermine For Sale.

About the e-tailing group, Phentermine pharmacy, inc.
The e-tailing group, inc. serves as the multi-channel merchant’s eye, bringing a merchant’s sensibility to evolving the multi-channel shopping experience. A Chicago-based consultancy, they provide practical strategic perspectives and actionable merchandising solutions to merchants selling online as well as to enabling technology firms.

For more background about this research study, including a list of merchants surveyed or for additional information on the e-tailing group, inc. please contact Lauren Freedman at LF@e-tailing.com or visit the e-tailing group website www.e-tailing.com.

Tags: cross-channel, customer experience, ecommerce, ecommerce best practices, ecommerce websites, holiday shopping online, internet shopping, keyword search, merchant benchmarking, mystery shopping, online merchandising, social links
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Noctamid For Sale, This study benchmarks over 280 features on 100 B2C merchant websites that were mystery shopped in 4Q ’09. Where can i buy cheapest Noctamid online, Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, buy cheap Noctamid no rx, Buy Noctamid no prescription, the presence of each element is presented via a series of 14 categories including an industry-at-large perspective. Stellar merchants are identified from both a merchandising and customer service perspective, buy Noctamid online no prescription. Buy cheap Noctamid, A comprehensive index of those features and their penetration are included for at-a-glance viewing. Execution checklists wrap up the report with a goal of elevating features to differentiate and drive dollars, Noctamid For Sale.

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Press Releases

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Nine Merchants Qualify as the e-tailing group Top Indexing Customer Experience Websites Despite an Overall Drop in Scores

In conjunction with their Annual Mystery Shopping Study the e-tailing group has released the 3rd Annual Customer Experience Index results, leveraging quantitative analysis to specifically understand how merchants stack-up against the e-tailing 100 websites, their category, and direct competition. Buy Veronal from canada, Websites are scored on a 100-point scale where five key pages, merchandising, where can i find Veronal online, Buy Veronal online cod, and customer service, the triple crown of any customer experience, buy cheap Veronal, Online buying Veronal, are all factors.

“We believe that consumers expect merchants to deliver on all fronts, Veronal samples, Order Veronal no prescription, ” explained Lauren Freedman, President of the e-tailing group, buy Veronal no prescription. Purchase Veronal online, “It is clear from these results that mass merchants and top specialty players are heavily investing in the customer experience required to both sell and service the customer. One disappointment is that we had to drop the bar slightly to recognize more than five out of 100 merchants reviewed as in past years the top performing websites all attained a score of 80+, buy Veronal from mexico. Of the nine sites identified, five also made the cut last year and deserve recognition for their vigilance: Sears, Amazon, Crutchfield, L.L.Bean, and Best Buy.”

Top Performing Merchants

The average score achieved in 4Q ’09 was 68.07 down slightly from 2008’s average of 68.44, Buy Veronal Without Prescription. Buy Veronal without a prescription, The highest score, attained by Toys ‘R Us with an index 86.50, Veronal over the counter, Buy Veronal without prescription, is a noteworthy increase of 16.89% over their index last year, and well above the Toys/Games average category score of 69.96, buy cheap Veronal no rx. Where can i buy Veronal online,

THE E-TAILING GROUP CUSTOMER EXPERIENCE INDEX TOP PERFORMING WEBSITES (Scoring out of a possible 100)
	Score % +/- ‘09 vs. ‘08	4Q ‘09	4Q ‘08	4Q ‘07
Toys ‘R Us	+16.89%	86.50	74.00	67.50
Sears	0.00%	86.25	86.25	71.00
Amazon	+6.21%	85.50	80.50	76.00
HSN	+4.52%	81.00	77.50	82.00
Target	+1.59%	80.00	78.75	75.00
Crutchfield	0.00%	79.75	79.75	77.00
Zappos	+28.74%	79.50	61.75	66.00
L.L.Bean	-1.55%	79.25	80.50	68.50
Best Buy	-1.55%	79.25	80.50	73.00
Average all sites	-0.54%	68.07	68.44	67.90
Source: the e-tailing group Annual Mystery Shopping Study, purchase Veronal online no prescription, Veronal pharmacy, 4Q ‘09, ‘08 & ‘07

Category Performance

The e-tailing group customer experience index was evaluated on a category basis for the fourteen product categories included in the e-tailing group Mystery Shopping Study, rx free Veronal. Online buy Veronal without a prescription, As charted, Mass Merchants have posted the highest score for three years running with continued improvement (79.50, order Veronal online c.o.d, Veronal price, 78.00; 75.13). Conversely year-over-year the Drugstore Buy Veronal Without Prescription, category has consistently garnered the lowest and relatively flat scores of 60.33, 59.56, and 60.50. The most improved index from last year was seen in Accessories/Shoes up 7.30% bolstered by an outstanding performance from Zappos, Veronal from canadian pharmacy, Buy generic Veronal, up 28.74% over ‘08. Department Stores saw the greatest decline, australia, uk, us, usa, canada, mexico, india, craiglist, ebay, Veronal for sale, decreasing -5.21% on top of -7.44% in 4Q ‘08 which reflects many of the challenges this category faces at retail as well.

THE E-TAILING GROUP CUSTOMER EXPERIENCE INDEX CATEGORY SCORES (Scoring out of a possible 100)
	score % +/- ‘09 vs, where can i order Veronal without prescription. Order Veronal, ‘08	eg index 2009	eg index 2008	eg index 2007
Mass Merchants	+1.92%	79.50	78.00	75.13
Office Supplies	+4.48%	75.63	72.38	73.75
Technology	- 1.16%	75.03	75.91	74.39
Books/Music/Media	- 1.05%	71.00	71.75	71.38
Toys/Games	+2.13%	69.96	68.50	61.00
Accessories/Shoes	+7.30%	68.91	64.22	66.22
Pets	- 3.87%	67.78	70.50	64.50
Home/Garden	- 1.92%	67.41	68.73	69.90
Sporting Goods	- 5.67%	66.66	70.66	70.79
Health & Beauty	+1.39%	65.65	64.75	63.90
Department Stores	- 5.21%	65.45	69.05	74.60
Apparel	- 4.83%	64.66	67.94	62.67
Gifting/Food	+2.35%	61.85	60.43	65.06
Drugstores	+1.30%	60.33	59.56	60.50

Methodology

Proprietary methodology for this index is based on the e-tailing group’s twelve-year mystery shopping track record whereby on each of the 100 sites mystery shopped, over 100 metrics are scored, order Veronal from mexican pharmacy, Buy no prescription Veronal online, applying points to key page execution as well as in-demand merchandising and exemplary customer service tactics for a potential index score of 100, having evolved each year along with the industry, buy Veronal online no prescription.

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“The e-tailing group customer experience index provides an affordable overview that can help merchants prioritize which features and functions need attention first as they plan profitable 2010 initiatives,” suggested Freedman, Buy Veronal Without Prescription. Merchants interested in having their sites indexed or purchasing 4Q ‘09 performance data should contact Lauren Freedman via email to: LF@e-tailing.com. Deliverables include: Individual scorecard of a website against the e-tailing 100, selected category comparisons versus competitive sites; best practices and opportunities for improvement identified. The cost is $999 and there is a 4-week turnaround.

About the e-tailing group, inc.
The e-tailing group, inc. serves as the multi-channel merchant’s eye, bringing a merchant’s sensibility to evolving the multi-channel shopping experience. A Chicago-based consultancy, they provide practical strategic perspectives and actionable merchandising solutions to merchants selling online as well as to enabling technology firms.

www.e-tailing.com.

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MarketLive and the e-tailing group developed this Field Guide for Peak Season Performance Buy Lorazepam Without Prescription, to serve as a springboard for merchants as they ready websites for the all important holiday selling season.

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Macro State of the Industry

Five Proven Tactics for Holiday Performance
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Tags: ecommerce best practices, email marketing, online customer service, online gifting, Thought Leadership
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Macro State of Retail

Defining Your Multi-Channel Strategy

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Making a True Commitment to eCommerce

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Technology Prioritization Process

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Tags: ecommerce, ecommerce best practices, ecommerce investments, Merchant Research, multi-channel marketing, multi-channel retailing
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