Posts Tagged ‘Gap’

No Second Fiddle For Second 500 Chain Retailers

Many Second 500 store merchants’ aggressive growth online is thanks to their carrying specialized merchandise not widely available elsewhere, as well as the loyal customer base they’ve honed from years of running a single store or a small network of bricks-and-mortar locations, says Lauren Freedman, president of The E-tailing Group

Read More »

A ‘Plaything’ That Works

Many Second 500 store merchants’ aggressive growth online is thanks to their carrying specialized merchandise not widely available elsewhere, as well as the loyal customer base they’ve honed from years of running a single store or a small network of bricks-and-mortar locations, says Lauren Freedman, president of The E-tailing Group.

Read More »

Product Videos Found Boosting Purchase Confidence Among Viewers

Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo.

Read More »

Selling On Facebook Works—For Some

Many smaller retailers’ Facebook stores are prospering, according to a new data from social commerce vendors Ecwid Inc. and Payvment. That might explain why 16% of retailers enable shoppers to buy directly on Facebook, according to the E-Tailing Group’s 14th Annual Mystery Shopping Study.

Read More »