This year we are seeing confident consumers who know how to use their smartphone to be an informed and efficient shopper across all available channels
Posts Tagged ‘holiday shopping’
That means creating a seamless customer experience across all devices that’s integrated with in-store shopping activities — and “privacy concerns pale in comparison to wants and needs for convenience
While retailers have expressed cautious optimism for the 2013 holiday season, that optimism hinges on the ability to drive sales through strategically time promotions in the fourth quarter.
While free shipping continues to be “the carrot driving shoppers to buy online, this holiday season shoppers are looking for value over price.
The objective of this white paper is to translate what consumers told us about their holiday shopping intentions into actionable tactics. Findings from the e-tailing group’s 3rd Annual Mindset of the Multi-Channel Shopper Holiday Survey have been organized in support of “nine practical plays” along with website and email examples to illustrate best-in-class strategies and execution.