Gap’s move is a sensible one, says Lauren Freedman, president of the E-tailing Group Inc., an e-commerce research and consulting firm. “It drives customers to the stores and has the product ready, so it’s a great convenience for the shopper,” Freedman says. “They’re likely to buy incremental product.”
Posts Tagged ‘iPad’
“The challenges to stand-out mobile site design” with Lauren Freedman, president of The E-tailing Group Inc., an e-commerce consulting firm.