Posts Tagged ‘IRCE 2012’

IRCE Wrap-Up: You’ve Got to Be You

IRCE attendees were reminded of the challenges they face by Lauren Freedman, president of research and consulting firm The E-tailing Group Inc., who provided a detailed look at the increasingly sophisticated shopper and how she makes free use of web sites, mobile devices and social networks to make sure she gets the best deals.

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IRCE 2012 Report: Consumers Explain How They Shop Online

Lauren Freedman at IRCE 2012 in Chicago.
Price and the ability to shop from anywhere, and at anytime, are the top reasons consumers buy online, Lauren Freedman, president of the The E-tailing Group says, said in a presentation today at the Internet Retailer 2012 Conference & Exhibition.

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