The most popular responses focused on ways the in-store experience could enhance digital: For example, 84% said they liked combining the efficiency of digital with the tangibility of retail stores. – See more at: http://www.emarketer.com/Article/Digital-Buyers-Still-Want-Physical-Stores/1013208#sthash.yZPeyTZt.dpuf
Posts Tagged ‘Lauren Freedman’
While some industry pundits and retailers once perceived stores to be a liability, stores are now at the core of retailers’ omnichannel vision. But for those plans to come to fruition, retailers need to make important choices about the services they offer, the underpinning technology that supports shoppers’ needs, and the technology they can use in stores to foster a superior shopping experience
This year we are seeing confident consumers who know how to use their smartphone to be an informed and efficient shopper across all available channels
Excellent customer service is crucial today when “efficiency is an expectation and choice non-negotiable
In today’s omnichannel climate and amid heightened consumer expectations, customer service can serve as both and expected yet important differentiator
The number of business days to receive the product, based on a choice of ground shipping, improved to 3.42 days, down from 3.8 in the prior year.
“Shoppers who prefer chat will wish to use it in every channel,” said Lauren Freedman, president of the Chicago-based e-tailing group. “The bigger challenge is finding retailers who make it available.
In tighter inventory times it gives them a chance to maybe sell a range of goods that’s a little bit broader, and I think there’s an opportunity to that potentially some of the product could be great product.
Consumers are increasingly shopping with their smartphones, and smart retailers have risen to the occasion, delivering well-conceived m-commerce sites for those shoppers.
While retailers have expressed cautious optimism for the 2013 holiday season, that optimism hinges on the ability to drive sales through strategically time promotions in the fourth quarter.