Posts Tagged ‘Lauren Freedman’

Gap Will Try A Variation of Order Online and Pick Up In Store

Gap’s move is a sensible one, says Lauren Freedman, president of the E-tailing Group Inc., an e-commerce research and consulting firm. “It drives customers to the stores and has the product ready, so it’s a great convenience for the shopper,” Freedman says. “They’re likely to buy incremental product.”

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Williams-Sonoma Scores Highest in an Online Shopping Review

Cookware and home furnishings retailer Williams-Sonoma Inc. scored 83.50 out of 100 points to take the top spot in a measure of online shopping experiences, according to the 15th Annual Mystery Shopping Study released this week by research and advisory firm The E-tailing Group Inc.

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Top E-retailers Put a Greater Focus on Products and Social Sharing

Top online retailers in 2012 focused on product details and visibility, store information and connecting shoppers across channels, according to the e-tailing group.

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Value and Price Compete with Free Shipping for the Hearts of Holiday Shoppers

While free shipping continues to be “the carrot driving shoppers to buy online, this holiday season shoppers are looking for value over price.

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No Second Fiddle For Second 500 Chain Retailers

Many Second 500 store merchants’ aggressive growth online is thanks to their carrying specialized merchandise not widely available elsewhere, as well as the loyal customer base they’ve honed from years of running a single store or a small network of bricks-and-mortar locations, says Lauren Freedman, president of The E-tailing Group

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A ‘Plaything’ That Works

Many Second 500 store merchants’ aggressive growth online is thanks to their carrying specialized merchandise not widely available elsewhere, as well as the loyal customer base they’ve honed from years of running a single store or a small network of bricks-and-mortar locations, says Lauren Freedman, president of The E-tailing Group.

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IRCE Wrap-Up: You’ve Got to Be You

IRCE attendees were reminded of the challenges they face by Lauren Freedman, president of research and consulting firm The E-tailing Group Inc., who provided a detailed look at the increasingly sophisticated shopper and how she makes free use of web sites, mobile devices and social networks to make sure she gets the best deals.

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IRCE 2012 Report: Consumers Explain How They Shop Online

Lauren Freedman at IRCE 2012 in Chicago.
Price and the ability to shop from anywhere, and at anytime, are the top reasons consumers buy online, Lauren Freedman, president of the The E-tailing Group says, said in a presentation today at the Internet Retailer 2012 Conference & Exhibition.

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The Chat’s Meow: Live Chat Technology and Its Impact on Consumers

LogMeIn’s BoldChat “Effectiveness of Live Chat Technology” study, in partnership with the e-tailing group, explores the average shopper’s attitude and behaviors toward live chat.

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Merchants up Investment in Mobile as Traffic, Revenue Grow

Twice as many merchants plan to invest $100,000 or more in mobile this year versus last year, according to a new report from the e-tailing group.

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