Posts Tagged ‘Like button’

Online Shoppers Still Prefer E-mail for Getting Friends’ Advice on Purchases

Social media may be all the rage when it comes to how retailers engage consumers, but e-mail still plays a crucial role when shoppers want to connect with friends before deciding what to buy online

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More Than Half of Retail Facebook Pages Have a Shopping Element

Shopping on Facebook? There’s scant evidence that’s what consumers want to do while on the social network. “Many retailers are not seeing a strong return on their investment from their efforts selling on Facebook,” says Lauren Freedman, president of consulting firm the E-tailing Group Inc.

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