Posts Tagged ‘loyalty’

What Are the Greatest Challenges Facing Retailers in 2015?

Consistency of shopping experiences is vital to shopper satisfaction.

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Building Customer Loyalty Through Technology

MyBuys and the E-tailing Group found that marketers note email as the channel for which dynamic personalized content is most important, with 80 percent rating it “highly important.”

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Gap Will Try A Variation of Order Online and Pick Up In Store

Gap’s move is a sensible one, says Lauren Freedman, president of the E-tailing Group Inc., an e-commerce research and consulting firm. “It drives customers to the stores and has the product ready, so it’s a great convenience for the shopper,” Freedman says. “They’re likely to buy incremental product.”

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