Posts Tagged ‘marketing technology’

IRCE 2012 Report: Consumers Explain How They Shop Online

Lauren Freedman at IRCE 2012 in Chicago.
Price and the ability to shop from anywhere, and at anytime, are the top reasons consumers buy online, Lauren Freedman, president of the The E-tailing Group says, said in a presentation today at the Internet Retailer 2012 Conference & Exhibition.

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Most Senior Retail Execs Are Happy With Their Returns from E-Commerce

81% of retail senior executives say they’re satisfied with their return on investment in e-commerce, and 71% say they’re increasing their investments in e-commerce this year, according to the 11th Annual Merchant Survey Report from research and advisory firm The E-tailing Group Inc.

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