Posts Tagged ‘MarketLive’

Shopping Trend Insights for the 2014 Holiday Season

Providing an engaging and optimized mobile experience is paramount given that online purchases completed on a mobile device continue to sharply trend upward, as well as pre-purchase activities on mobile such as researching prices and looking up store inventory to see if that special gift is in stock.

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Online Holiday Shopping Trends Still Point Upward

““This year’s survey results underline the need for retailers to prepare to be able to meet consumers’ online shopping expectations across all channels. It is critical that consumer experiences online, in-store, via mobile and social are all exemplary and aligned to optimize their business,” said Lauren Freedman, president of the e-tailing group, a market research firm that conducts the annual shopper survey for MarketLive.
Read more at http://rbr.com/online-holiday-shopping-trends-still-point-upward/#BFCtlbahkmTUxkKK.99”

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Report Suggests Customer Experience May Trump Free Shipping

“This year’s survey underlined the need for retailers to prepare and be able to adapt more than ever for the holiday season. Responses clearly demonstrate that online shopping is becoming the norm across all categories – and price and a near-perfect experience are the drivers of conversion.

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Value and Price Compete with Free Shipping for the Hearts of Holiday Shoppers

While free shipping continues to be “the carrot driving shoppers to buy online, this holiday season shoppers are looking for value over price.

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