Posts Tagged ‘merchant benchmarking’

Brief

The 1st Annual Community and Social Media Study

Brand and retailer executives confirm the growing penetration of social media tools and their ability to drive revenue and customer engagement

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Report

e-tailing group Cross-Channel Shopping Survey, 2009

Annual survey where the e-tailing group mystery shoppers visit retail stores to benchmark in-store pickup, lookup, cross-channel collateral and kiosk presence/execution.

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Report

e-tailing group Annual Merchant Survey, 2009: Merchants Optimize to Profit in Turbulent Times Tweaking, Testing, and Targeting the eCommerce Channel

A compilation of responses and commentary from 190 senior executives with responsibility for e-commerce. Results provide a unique overview — from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 15 years of e-commerce and over 50+ years of retail experience.

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Report

Rethink, Refine, Retool and Reinvent…e-tailing group Holiday Mystery Shopping, 2008

A comprehensive review of the entire shopping experience from the customer’s perspective based on the e-tailing group’s survey of 100 top merchants.

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Report

Cross-Channel Research & Shopping

Our goal was to examine the nuances of how merchants enable shoppers to efficiently integrate web and store channels for information as well as purchasing by understanding the winning tactics and treatments germane to each of these experiences.

* Over 115 features ranking the e-tailing group’s experiences in the distinct channels
* 36 examples of online best practices including execution strengths and limitations
* 9 checklists as a guideline for merchant implementation

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Report

e-tailing group Annual Merchant Survey, 2008: Streamlining for Performance and Profitability

A compilation of responses and commentary from 204 senior executives with responsibility for e-commerce…

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Podcast

Experiential and Express Shopping Fuel Online Channel Growth, Mystery Shopping, Holiday 2007

A comprehensive review of the state entire shopping experience from the customer’s perspective based on the e-tailing group’s survey of100 top merchants…

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