Posts Tagged ‘Merchant Research’

Press Releases

More Retailers Are Engaging Shoppers in the Mobile Realm

The number of retailers reaching out to shoppers through their mobile phones is increasing significantly: 27% of merchants say they are engaging shoppers via mobile this year compared with only 11% last year, The E-tailing Group says in its 9th Annual Merchant Survey.

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Press Releases

the e-tailing group 9th Annual Merchant Survey: eCommerce is Mission Critical for Retail Today with Investments and Strategies Aligned

An impressive 59% vs. 36% in 2009 are planning to invest somewhat more in e-commerce than they did in 2009 given its essential role for today’s retailers.

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Report

the e-tailing group 12th Annual Mystery Shopping Study-Efficiencies, Differentiators, Involvers

This study benchmarks over 280 features on 100 B2C merchant websites that were mystery shopped in 4Q ’09. Our extensive summary highlights key metrics and trends from both a service and selling perspective. Throughout, the presence of each element is presented via a series of 14 categories including an industry-at-large perspective. Stellar merchants are identified from both a merchandising and customer service perspective. A comprehensive index of those features and their penetration are included for at-a-glance viewing. Execution checklists wrap up the report with a goal of elevating features to differentiate and drive dollars.

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Whitepaper

The Web as Commerce Central – Readying Your e-Commerce for the Next Retail Revolution

Insights from Lauren Freedman’s interviews with select merchants who are making significant inroads online and represent the current retail landscape; identifys 3 key themes, supporting elements, and corresponding questions

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Whitepaper

The Multi-Channel Marathon: Differentiation and Prioritization to Thrive in Challenging Times

To provide thought leadership about the current state of eCommerce in-depth interviews were conducted in-depth interviews with 25 merchants on an array of issues. Discussions started with a simple but important question: “How has the current economic climate impacted your eCommerce and cross-channel initiatives?” Despite the climate’s uncertainty, the outlook is clearly positive relative to eCommerce with investments predicated on the state of each merchant’s eCommerce business…

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Whitepaper

No Retreat! Investing in eCommerce, Despite the Times

As daily headlines focus on the mortgage crisis, collapsed investment banks, high fuel prices, and tough retail sales, it is obvious that today’s current economic climate is challenging for many merchants. This also makes it timely to tackle tough issues surrounding eCommerce investment including how merchants are positioning their companies for growth while still addressing the bottom line.

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