Posts Tagged ‘mobile’

Holiday Shoppers Head to Store, Phone in Hand

Most shoppers (62%) will make a purchase as a results of a notification or offer sent to their mobile device while in a store

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What Are the Greatest Challenges Facing Retailers in 2015?

Consistency of shopping experiences is vital to shopper satisfaction.

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Mobile chat: Role Grows in Creating Seamless Holiday Shopping

“Shoppers who prefer chat will wish to use it in every channel,” said Lauren Freedman, president of the Chicago-based e-tailing group. “The bigger challenge is finding retailers who make it available.

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Online Holiday Shopping Trends Still Point Upward

““This year’s survey results underline the need for retailers to prepare to be able to meet consumers’ online shopping expectations across all channels. It is critical that consumer experiences online, in-store, via mobile and social are all exemplary and aligned to optimize their business,” said Lauren Freedman, president of the e-tailing group, a market research firm that conducts the annual shopper survey for MarketLive.
Read more at http://rbr.com/online-holiday-shopping-trends-still-point-upward/#BFCtlbahkmTUxkKK.99”

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Mobile Holiday Commerce Continues To Rise, But Lags Behind Search, Research

More consumers will rely on smartphones and tablets to research products on search engines and Web sites before making a purchase. In fact, 70% will likely research the gifts on their smartphones they find in retail stores, and 56% are likely to reserve products from their smartphones for pick-up in the store.

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Fairytale Brownies bakes convenience into mobile ordering site

Lauren Freedman, president of the Chicago-based e-commerce consulting firm, said retailers still have a lot of work to do in terms of providing a mobile commerce experience that will attract shoppers and increase business.

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More Than Half Of Retailers Investing In Responsive Design: E-Tailing Group

Her firm’s two-month study of 50 retailers and mobile consumer shopping habits showed that putting together a mobile commerce strategy that is both efficient and uses information to boost a customer’s transaction-making confidence is harder to do than it looks.

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Mobile at Retail Seen As Critical; Investment, Not So Much

While most retailers see mobile as critical to the growth of their business, the majority aren’t planning to put significant money behind their efforts.

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Local Corporation Reveals Results of Latest Mobile Shopper Study

Mobile devices and specifically smartphones continue to play a growing role in driving shopper through the last mile of the path-to-purchase.

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Study: Personalization Pushes More Purchases

Our research shows that the majority of consumers want to be recognized across devices and realize that they buy more with cross-channel personalization.

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