Most shoppers (62%) will make a purchase as a results of a notification or offer sent to their mobile device while in a store
Posts Tagged ‘mobile’
Consistency of shopping experiences is vital to shopper satisfaction.
“Shoppers who prefer chat will wish to use it in every channel,” said Lauren Freedman, president of the Chicago-based e-tailing group. “The bigger challenge is finding retailers who make it available.
More consumers will rely on smartphones and tablets to research products on search engines and Web sites before making a purchase. In fact, 70% will likely research the gifts on their smartphones they find in retail stores, and 56% are likely to reserve products from their smartphones for pick-up in the store.
Lauren Freedman, president of the Chicago-based e-commerce consulting firm, said retailers still have a lot of work to do in terms of providing a mobile commerce experience that will attract shoppers and increase business.
Her firm’s two-month study of 50 retailers and mobile consumer shopping habits showed that putting together a mobile commerce strategy that is both efficient and uses information to boost a customer’s transaction-making confidence is harder to do than it looks.
While most retailers see mobile as critical to the growth of their business, the majority aren’t planning to put significant money behind their efforts.
Mobile devices and specifically smartphones continue to play a growing role in driving shopper through the last mile of the path-to-purchase.