Posts Tagged ‘mobile commerce’

Target To Match Online Prices For The First Time

Target’s new holiday price match policy is a smart move, says Lauren Freedman, president of consultancy the e-tailing group, inc. “In this competitive climate, where the price is just a click away, consumers are in control, and don’t want to take chances on not getting the best price.”

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Value and Price Compete with Free Shipping for the Hearts of Holiday Shoppers

While free shipping continues to be “the carrot driving shoppers to buy online, this holiday season shoppers are looking for value over price.

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Brands Make Big Improvements to Their Small-Screen Sites

Retailers have improved their mobile commerce sites in the past year, making them easier to shop and employing more effective promotional tactics, a new study from The E-tailing Group finds.

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Merchants up Investment in Mobile as Traffic, Revenue Grow

Twice as many merchants plan to invest $100,000 or more in mobile this year versus last year, according to a new report from the e-tailing group.

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Retailers’ M-Commerce Investments, Traffic and Revenue Are Up Considerably

11% of retailers will invest $201,000 or more in mobile commerce this year compared with 8% in 2011. And 19% will invest $101,000 to $200,000 this year compared with 8% last year.

These are among the findings of a new survey from research and advisory firm The E-tailing Group Inc.

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Increasing Use Of The Tablet For Online Shopping

The mobilization of websites and the development of mobile apps have proven to be a good thing for retailers, but things have changed since the launch of the iPad. Increasingly, tablets are becoming the the favorite choice for online shoppers on the go. A recent survey done by the E-tailing Group found that 68% of shoppers use tablets, compared to 48% who use smartphones.

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E-retailers Improve Site Navigation

More retailers are enhancing their e-commerce navigation tools, and also are more focused on mobile commerce and social media than a year ago

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Mobile Commerce Forum Report: Two Retailers Move To The Next Stage Of M-Commerce

“The challenges to stand-out mobile site design” with Lauren Freedman, president of The E-tailing Group Inc., an e-commerce consulting firm.

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15 ‘Must-Dos’ To Make Mobile Design Stand Out

Letting m-commerce shoppers drill down for more information on products is just one of the many things merchants must do to have a well- designed mobile commerce site, Lauren Freedman, president of retail consultancy The E-tailing Group Inc., will tell attendees at the Internet Retailer’s Mobile Commerce Forum 2011 in Houston next Tuesday.

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Luxury E-Retailers Trounce Manufacturers in Engaging Online Shoppers

The e-commerce consultancy’s forthcoming study, “Champagne Tastes and Caviar Dreams: A Global Look at Luxury,” measures how well luxury retailers and brands work to attract online shoppers by taking account of 289 e-commerce metrics and then ranking companies on a 100-point scale.

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