Posts Tagged ‘mobile marketing’

Mobile chat: Role Grows in Creating Seamless Holiday Shopping

“Shoppers who prefer chat will wish to use it in every channel,” said Lauren Freedman, president of the Chicago-based e-tailing group. “The bigger challenge is finding retailers who make it available.

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Fairytale Brownies bakes convenience into mobile ordering site

Lauren Freedman, president of the Chicago-based e-commerce consulting firm, said retailers still have a lot of work to do in terms of providing a mobile commerce experience that will attract shoppers and increase business.

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Survey: Amazon influencing back to school shoppers

“While parents are the primary buyers of back-to-school supplies and apparel, their student’s opinions play an important role in the purchase decision,” said Lauren Freedman, president, e-tailing group.

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Product Research via Smartphones More than Doubles: Report

“For pre-purchase research, over 40 percent of respondents report utilizing their smartphones for both short-term and long-term shopping needs, where a local store purchase may be made within a few hours, weeks or even months,” she said. “It is also interesting to note that one-in-four always use their smartphones, making it their go-to tool.

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Merchants up Investment in Mobile as Traffic, Revenue Grow

Twice as many merchants plan to invest $100,000 or more in mobile this year versus last year, according to a new report from the e-tailing group.

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Best Buy Provides The Best Mobile Customer Experience: Study

Best Buy is one of the retailers providing a strong mobile customer experience, according to a new study from the e-tailing group.

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Mobile Shopping Better on Tablets, Say Users

Users of tablets see them as an ideal tool for researching products and browsing, as well as making purchases, according to an online survey commissioned by Coffee Table, iPad’s ecommerce enabled catalog marketplace, more so than smartphone users.

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Aveda, Best Buy, Crate & Barrel Are Best-in-Class Mobile Merchants

While many retailers have plenty of room for improvement, Aveda, Best Buy, Crate & Barrel, Dockers and REI are all best-in-class mobile merchants, according to the e-tailing group’s Mobile Commerce Mystery Shopping study.

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