Retailers must be accessible via every means of connecting with their customers, curating comprehensive information and simultaneously provided a streamlined cart that is efficient and effortless for shoppings, giving them confidence to buy.
Posts Tagged ‘Old Navy’
Gap’s move is a sensible one, says Lauren Freedman, president of the E-tailing Group Inc., an e-commerce research and consulting firm. “It drives customers to the stores and has the product ready, so it’s a great convenience for the shopper,” Freedman says. “They’re likely to buy incremental product.”