Posts Tagged ‘online content’


Building Content You Can Bank On eCommerce Content Strategies that Drive Conversion

This report explores why good content is essential and more importantly why today’s demanding consumer has come to depend on category and product-related information or imagery. The content story begins by highlighting findings from a recent research study conducted by the e-tailing group in conjunction with ARS eCommerce. Best practices are illustrated via website examples in four distinct areas and a checklist provides merchants with guidance as to how they can best integrate merchandising content to extend cross-channel value.

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How to Leverage Multiple Sales Channels to Reach & Retain Cross-Channel Shoppers

Today’s consumers are investing significant time online researching products they intend to purchase or pickup offline at local retailers. With over 40% of shoppers spending half of their total shopping time on the web prior to purchase, the role of online information resources has never been more important. Manufacturer and retailer websites play essential roles for the Internet-influenced consumer.

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