Posts Tagged ‘online customer experience’


The Multi-Channel Marathon: Differentiation and Prioritization to Thrive in Challenging Times

To provide thought leadership about the current state of eCommerce in-depth interviews were conducted in-depth interviews with 25 merchants on an array of issues. Discussions started with a simple but important question: “How has the current economic climate impacted your eCommerce and cross-channel initiatives?” Despite the climate’s uncertainty, the outlook is clearly positive relative to eCommerce with investments predicated on the state of each merchant’s eCommerce business…

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