Posts Tagged ‘online merchandising’

Personal and mobile: E-retailers map out their investment plans

35% of e-commerce executives plan to invest in creating a “seamless shopping experience” across stores, web and mobile

Read More »

E-tailing Group Study Sees Growing Focus On Mobile, Tablets And Content Strategies

“Savvy retailers are fully embracing mobile in particular, since traffic and revenue are increasing steadily in that channel,” said Lauren Freedman, Owner and President of the e-tailing group. “They also are looking at social channels, and are testing different techniques to understand how the social consumer engages.

Read More »

Consumers Buy More When Retailers Get Personal

A record 40% of respondents claim they buy more from retailers who comprehensively personalize the shopping experience across channels.

Read More »

Shoppers Want a Personal Touch

A record 40% of respondents claim they buy more from retailers who comprehensively personalize the shopping experience across channels.

Read More »

Large Retailers and Seasoned Specialty Players Highlight Customer Experience Index Winners

This year’s list of retailers who scoreed 80 out of 100 points range from the large retailers to several specialty merchants, long know for retailing excellence

Read More »

Intelligent Merchandising

Posted on February 5th, 2013 by

The e-tailing group prides itself on always recommending intelligent merchandising having tracked ecommerce from that orientation for 16 years. The customer today is short on time yet willing to research product and price to ensure they’re getting the right product that suits their needs. That aspect of shopping hasn’t changed but what’s different is the Internet’s ability to zero in quickly on that item.

Merchandising serves as the conduit for researchers and buyers where giving product visibility can be the difference between a click to cart or a click to a competitor. With conversion still concentrated in the 2% range according to our e-tailing group 2012 Merchant Survey, merchandising selection and placement is paramount to success. Winning strategies center around search so optimizing one’s search results through labeling and merchandising of themes, hot product or sale should be beneficial. Creativity and visibility go hand in hand as 86% of the merchants we shopped during our 2012 Mystery Shopping have wisely chosen to leverage dropdown navigation given its frequency of use. Others have taken it one step farther where 56% make it part of their type ahead feature when shoppers enter a keyword or phrase. Beyond this the use of slide shows and promotional overlays plays well in best showing one’s assortment. Labeling results serves as the merchant’s editor to direct shoppers based on new or sale product or one that may have been featured on a top television show.

From the traditional tactics that have long been part and parcel to shopping such as top sellers comes social-oriented tools such as top rated and customer photos that provide peer-based sentiments. Video too is an up and comer bringing to life products that require demonstration or categories that can use explanation educating shoppers while they are in the path to purchase. Despite challenging the retailer’s bottom line, free is seen as the perennial favorite where retention is often forthcoming as many of us know from our Prime Amazon memberships or increased Nordstrom purchasing based on such added convenience. Beyond that perk, their frequent shopper programs reward shoppers where relationships with retailers often transcend finding the lowest price.

The product page is at the core of intelligent merchandising where real estate is tight and information requirements unlimited. We have learned through some of our proprietary research that the quality of the image, color change, alternative views of the product and zoom top the list of tactics consumers want to see. A comprehensive product page should be able to inform and inspire and for shoppers may be a first step to an in store visit fueled by a product locator and/or in-store pickup option. Category-centric selling is essential as retailers incorporate comparison tools, configurators or the ability to look inside in order for shoppers to make confident buying decisions. The devil is in the details from showing scale of jewelry to the inside of roller board luggage. Here too social dynamics are a “must do” from product ratings and reviews to Q/A that allow for community engagement. Videos and how-to guides provide product specific information that demonstrates how the stroller opens or closes or how to install a kitchen sink.

Learning what works for you brand and your customer should be all about testing and refining the shopper experience. At the same time, monitoring your own site as well as the competitive landscape, something that is core to our business at the e-tailing group is advisable to ensure your merchandising is intelligent and on par with the best in the business.

7 Tips to Compete Against Amazon this Holiday Season

Competing against Amazon is a tall order any time of year, but especially during the crush of the all-important holiday season so Lauren Freedman offered 7 tips for merchants.

Read More »

Check Your eCommerce Standings

Posted on May 5th, 2011 by

Every Q1 for the past ten years, a couple of hundred senior executives with responsibility for ecommerce, representing over 30 major product categories being sold online, have taken the time to complete our lengthy survey – this year it tallied 57 questions.

Read More »

Elevating E-Commerce Experiences

Posted on February 1st, 2011 by

The 2010 holiday season exceeded all expectations offline where retail sales rebounded rising 5.5% up from 3% predictions earlier in the year according to NRF.

Read More »

Press Releases

More Retailers Are Engaging Shoppers in the Mobile Realm

The number of retailers reaching out to shoppers through their mobile phones is increasing significantly: 27% of merchants say they are engaging shoppers via mobile this year compared with only 11% last year, The E-tailing Group says in its 9th Annual Merchant Survey.

Read More »