Every shopper shops differently and you don’t know what stage of their shopping they’re in so you have to hit them from every angle.
Posts Tagged ‘personalization’
53% of consumers said it’s also important that retailers recognize them as the same person across all channels and devices they use to shop.
A recent MyBuys and e-tailing group survey found that 52% of shoppers realize they buy more with cross-channel personalization
77% of online shoppers admit to have made additional purchases based on personalized product recommendations
35% of e-commerce executives plan to invest in creating a “seamless shopping experience” across stores, web and mobile
Most respondents (83%) saw value in personalization across mobile devices. However only 23% said they thought retailers did a good job of personalization.
Survey results from MyBuys and the e-Tailing Group highlight the effects of personalized messages on online shoppers’ purchasing decisions. The survey shows 40% of consumers agree they buy more from retailers who personalize messages across all channels.
Gap’s move is a sensible one, says Lauren Freedman, president of the E-tailing Group Inc., an e-commerce research and consulting firm. “It drives customers to the stores and has the product ready, so it’s a great convenience for the shopper,” Freedman says. “They’re likely to buy incremental product.”