Survey results from MyBuys and the e-Tailing Group highlight the effects of personalized messages on online shoppers’ purchasing decisions. The survey shows 40% of consumers agree they buy more from retailers who personalize messages across all channels.
Posts Tagged ‘personalization’
Gap’s move is a sensible one, says Lauren Freedman, president of the E-tailing Group Inc., an e-commerce research and consulting firm. “It drives customers to the stores and has the product ready, so it’s a great convenience for the shopper,” Freedman says. “They’re likely to buy incremental product.”
Online retailers are looking at an array of possibilities for improving their website performance, but the initiative that stands out to most is more targeted email programs, cited by 81% of respondents to an e-tailing group survey [pdf] released in April 2012.
Personalization is becoming far more common on retailers’ web sites as merchants seek to bolster their bottom line with upsells and cross-sells, according to a new report and survey from personalization technology vendor MyBuys Inc. and research firm The E-tailing Group Inc.