Posts Tagged ‘Piperlime’

Gap Will Try A Variation of Order Online and Pick Up In Store

Gap’s move is a sensible one, says Lauren Freedman, president of the E-tailing Group Inc., an e-commerce research and consulting firm. “It drives customers to the stores and has the product ready, so it’s a great convenience for the shopper,” Freedman says. “They’re likely to buy incremental product.”

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