Posts Tagged ‘product research’

Product Research via Smartphones More than Doubles: Report

“For pre-purchase research, over 40 percent of respondents report utilizing their smartphones for both short-term and long-term shopping needs, where a local store purchase may be made within a few hours, weeks or even months,” she said. “It is also interesting to note that one-in-four always use their smartphones, making it their go-to tool.

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Press Releases

Online Product Research Becoming More Extensive, Report Says

In a likely indicator that the growing number of online shopping resources available to consumers is actually making people better and smarter shoppers, a new report reveals that product research is taking up an increasingly larger share of the overall shopping experience and that more people are doing such research on social networks.

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Social Shopping Survey 2.0: Customer Trust and Online Shopping

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Description:

To assess consumer motivations and preferences regarding online product research and customer reviews an online questionnaire was fielded in March 2010 to over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually shopping online.

In addition to uncovering current behaviors, the survey reveals how online shopping has changed in the past few years, building upon, and contrasting with, the e-tailing group/PowerReviews 2007 Social Shopping Study.

The 2010 study focuses on three key areas:

  • How, when and why consumers are conducting online product research
  • Behaviors and expectations related to customer reviews
  • How consumers are using social media to shop and interact with brands and retailers online.

Sponsor:

PowerReviews