“With increased competition, retailers now have a smaller margin for error and must be certain that their promotional initiatives are well-tailored to their target consumers,”
Posts Tagged ‘Promotions’
Most respondents (83%) saw value in personalization across mobile devices. However only 23% said they thought retailers did a good job of personalization.
Indeed, among all respondents, free shipping options (73%) topped the list of most important information and/or options at checkout, ahead of estimated or guaranteed delivery date (60%) and variety of payment options (56%). This supports an October 2011 study from the e-tailing group, which found online consumers rating free shipping as their most important site promotion.