Posts Tagged ‘Retail’

From Digital to In-Store: Firing on All Cylinders to Serve Consumers

Every shopper shops differently and you don’t know what stage of their shopping they’re in so you have to hit them from every angle.

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Just 1% of Retailers’ Traffic Originating From Social Media

The result of social sales was even smaller with 43% of retailers saying less than 1% of shoppers who arrived at their retail site via social media and networkds spent money during that visit

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Mobile Shopping Research Jumps To 73%, Purchases Follow

Product shopping research via smartphone rose from 34% in 2012 to 73% in 2013, per the Local study conducted by the e-tailing group.

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Mobile Expected to Drive Big Business in 2013 Holiday Retail

We wanted to take the pulse of the retail industry as it prepares for the 2013 holiday season and gain a deeper understanding of how marketers plan to increase holiday season revenue and profitability.

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Shipping Costs Heavily Affect Online Customer Behavior, Loyalty

Indeed, among all respondents, free shipping options (73%) topped the list of most important information and/or options at checkout, ahead of estimated or guaranteed delivery date (60%) and variety of payment options (56%). This supports an October 2011 study from the e-tailing group, which found online consumers rating free shipping as their most important site promotion.

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E-Retailers Eye Targeted Email Programs For Improved Performance

Online retailers are looking at an array of possibilities for improving their website performance, but the initiative that stands out to most is more targeted email programs, cited by 81% of respondents to an e-tailing group survey [pdf] released in April 2012.

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Kiosks, Digital Signs Can Help Keep Consumers in Store

Despite all the buzz around showrooming and mobile shopping, retailers will be relieved to know that brick-and-mortar stores are still important for 90 percent of shoppers, according to a study published by the e-tailing group and online local media company Local Corporation.

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Post-Order Email Most Popular for Personalization

Post-order email is where most merchants personalize their onsite and post-order experience.

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