Posts Tagged ‘retail chains’

Williams-Sonoma Scores Highest in an Online Shopping Review

Cookware and home furnishings retailer Williams-Sonoma Inc. scored 83.50 out of 100 points to take the top spot in a measure of online shopping experiences, according to the 15th Annual Mystery Shopping Study released this week by research and advisory firm The E-tailing Group Inc.

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Brands Make Big Improvements to Their Small-Screen Sites

Retailers have improved their mobile commerce sites in the past year, making them easier to shop and employing more effective promotional tactics, a new study from The E-tailing Group finds.

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No Second Fiddle For Second 500 Chain Retailers

Many Second 500 store merchants’ aggressive growth online is thanks to their carrying specialized merchandise not widely available elsewhere, as well as the loyal customer base they’ve honed from years of running a single store or a small network of bricks-and-mortar locations, says Lauren Freedman, president of The E-tailing Group

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A ‘Plaything’ That Works

Many Second 500 store merchants’ aggressive growth online is thanks to their carrying specialized merchandise not widely available elsewhere, as well as the loyal customer base they’ve honed from years of running a single store or a small network of bricks-and-mortar locations, says Lauren Freedman, president of The E-tailing Group.

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Product Videos Found Boosting Purchase Confidence Among Viewers

Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo.

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Selling On Facebook Works—For Some

Many smaller retailers’ Facebook stores are prospering, according to a new data from social commerce vendors Ecwid Inc. and Payvment. That might explain why 16% of retailers enable shoppers to buy directly on Facebook, according to the E-Tailing Group’s 14th Annual Mystery Shopping Study.

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Press Releases

Know Thy Customer

Many smaller Second 500 web merchants are growing because they are niche retailers with a solid business model, uniquely positioned inventories, focused customer service departments, and the smarts to design and maintain e-commerce sites that keep shoppers coming back, says Lauren Freedman, president of The E-tailing Group, a Chicago research firm. “Not every web merchant has to be the biggest retailer on the block to be successful,” says Freedman. “

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