Posts Tagged ‘rich media’

IRCE 2012 Report: Consumers Explain How They Shop Online

Lauren Freedman at IRCE 2012 in Chicago.
Price and the ability to shop from anywhere, and at anytime, are the top reasons consumers buy online, Lauren Freedman, president of the The E-tailing Group says, said in a presentation today at the Internet Retailer 2012 Conference & Exhibition.

Read More »

Press Releases

Retailers Create Better Designs On Their Web Sites And Beyond

Along with aggressive moves into social media and mobile commerce, retailers are streamlining their web content and making it more compelling to shoppers, the E-Tailing Group Inc. says in its 13th Annual Mystery Shopping Study.

Read More »


Building Content You Can Bank On eCommerce Content Strategies that Drive Conversion

This report explores why good content is essential and more importantly why today’s demanding consumer has come to depend on category and product-related information or imagery. The content story begins by highlighting findings from a recent research study conducted by the e-tailing group in conjunction with ARS eCommerce. Best practices are illustrated via website examples in four distinct areas and a checklist provides merchants with guidance as to how they can best integrate merchandising content to extend cross-channel value.

Read More »