Posts Tagged ‘shopping’

The Importance of A Mobile App For Your Online Store

According to a new survey by Local Corporation and the e-tailing group, 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same.

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Tablet Owners Make More Online Purchases than Smartphone Owners

“Shoppers browsing a mobile commerce site on a tablet, such as an iPad, are more likely to make a purchase than those shopping via a smartphone, finds new research from The E-tailing Group Inc.”

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Social Shopping Survey 2.0: Customer Trust and Online Shopping

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Description:

To assess consumer motivations and preferences regarding online product research and customer reviews an online questionnaire was fielded in March 2010 to over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually shopping online.

In addition to uncovering current behaviors, the survey reveals how online shopping has changed in the past few years, building upon, and contrasting with, the e-tailing group/PowerReviews 2007 Social Shopping Study.

The 2010 study focuses on three key areas:

  • How, when and why consumers are conducting online product research
  • Behaviors and expectations related to customer reviews
  • How consumers are using social media to shop and interact with brands and retailers online.

Sponsor:

PowerReviews