A new study by the e-tailing group, an ecommerce consultancy, revealed that live chat increases average order volumes, reduces cart abandonment, and is especially effective at supporting sales of more expensive and more complex goods.
Posts Tagged ‘shopping cart’
Nine e-retailers are called out as providing best-in-class customer service in the new Mystery Shopping study from The E-tailing Group that will be released next month. The research and consulting firm secretly shopped 100 e-retail sites and assigned performance scores based on several criteria.
Are email reminders of products abandoned in the shopping cart an intelligent policy or an intrusive ploy?Posted on March 15th, 2010 by Lynn Pregont
While preparing out latest e-tail detail, “More Merchants Rely on Email to Minimize Cart Abandonment,” the question of customer privacy sparked a conversation within our office.
Is reaching out to customers to remind them that products are left behind good customer service or does it cross a boundary and become intrusive?