Posts Tagged ‘showrooming’

Retailers Hone in on Ship-to-Store to Fuel Mobile Investments

“I think it’s finally here on the ship to store factor particularly with Target making their announcement. More retailers are making their inventory transparent, so we can only expect in-store pickup to follow suit.”

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IRCE Wrap-Up: You’ve Got to Be You

IRCE attendees were reminded of the challenges they face by Lauren Freedman, president of research and consulting firm The E-tailing Group Inc., who provided a detailed look at the increasingly sophisticated shopper and how she makes free use of web sites, mobile devices and social networks to make sure she gets the best deals.

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